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Google Will Start Paying Publishers to License Content

Google will start paying publishers to license content
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In a major departure from its long-standing practice of not paying publishers directly to distribute their work, Google executives tell Axios that the search giant is creating a licensing program to pay publishers “for high-quality content” as a part of a new news product launching later this year. Why it matters: Regulators around the world have been threatening Google with broad-based policies that would force it to pay publishers on policymakers’ terms. Google aims to get ahead of that threat by introducing its own payout terms, while also strengthening its relationship with the embattled publishing community. “We’ve heard loud […]

axios.com

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